The Latest Popular Design Vinyl Figures on the Market (2025 Overview)

2025 has been a year for art toys to shine brightly. Many clients have customized some highly appealing vinyl figures, which have performed exceptionally well in the market. As the year comes to end, let’s take a look at some outstanding custom vinyl figures available on the market and explore their excellent design concepts.

Vinyl Figures PINY 'Weekend Mini-Theater' By Shenzhen Mabell Animation Culture
Vinyl Figures PINY "Weekend Mini-Theater" By Shenzhen Mabell Animation Culture

Vinyl Figures PINY "Weekend Mini-Theater"

As a highly popular IP in recent years, PINY has launched numerous toy series—such as the Weekend Mini-Theater collection.

This full set features 8 regular editions plus 1 hidden edition, depicting various life scenarios of PINY: wearing pajamas, holding a teddy bear, sitting on a banana-shaped seat to watch movies or draw, and more. Their facial expressions are cute and vivid, with meticulous attention to detail in hair designs, clothing, headwear, hats, and many small accessories. It is a series worthy of learning from for designers and vinyl figures customization practitioners.

Let’s take a look at these three custom vinyl figures one by one.

vinyl figure PINY,the toy is sitting on a banana-shaped seat to watch 3d movies

vinyl figure PINY with a banana-shaped seat

The main character of this vinyl figure is the IP PINY. She is wearing red and blue 3D glasses, sitting on a banana shaped lazy sofa, with a cute lavender hairband on her head and two pigtails sticking up. Holding a cola and a box of fried chicken pieces in her hands, she is watching a movie. Just as the theme suggests, this vinyl figure depicts a state of relaxation on the weekend.

The vinyl figure that is drinking milk By PINY

vinyl figure with a girl who is drinking milk

The girl is sitting on the ground, holding a milk bottle and holding a long straw with one hand while drinking milk. Her clothes and hair accessories feature the black and white patterns of a cow, and her brown hair evokes images of European dairy farms.

vinyl toy PINY is holding a teddy bear toy

PINY is holding a teddy bear toy

The vinyl figure PINY is holding a pale yellow teddy bear. The girl’s clothes and hair accessories are red, and she is wearing white socks. It looks like she is cuddling her beloved toy, waiting for adults to take her go outside.

Tobey Diary series vinyl figures

Tobey Diary is a collection of 32 blind-box vinyl figures, each standing 4 cm tall. The distinguishing features of each variant lie in the differences in character outfits and facial expressions. As we can see, the body colors of many of these 32 figures adopt gradient effects, which impose high requirements on the coloring process.

In addition, the extensive use of translucent materials enhances the overall texture of the figures. It is believed that toy enthusiasts will be absolutely obsessed with every single piece.

The blind box Tobey Diary displayed on the shelves
The blind box Tobey Diary displayed on the shelves

The hat of this vinyl figure is quite interesting. Combined with the toy’s theme Tobey Diary, it may indicate that Tobey changes his outfit every day, or that he transforms into a different character every time he wakes up,sometimes a fox, sometimes a panda, rabbit, bear, sheep, or other adorable animals. This design perfectly caters to children’s innocent imagination; in a child’s mind, every animal has a world of its own, capable of living just like humans, with unique emotions and important things to do. A great vinyl figure is not merely defined by its attractive and cute appearance, but also by the story behind it, encouraging collectors to explore the tales hidden within the toy.

Tobey Diary 32 PCS figures aredisplayed on the shelves
Tobey Diary 32 PCS figures aredisplayed on the shelves

GALE Master of Dis-tail Series Plush Blind Box

Throughout this year, many toys have tried to replicate the success of Labubu, and a lot of similar products have flooded the market. However, the toy series by ZFAZ are by no means imitations. GALE Master of Dis-tail is an original and distinctive creation of its own. Featuring thick, bushy tails, these toys take the form of various adorable forest animals, as if transporting us into a fairy tale forest world where we can embrace foxes, puppies, and little bears.

GALE Master of Dis-tail standing at 4.7 inches tall
GALE Master of Dis-tail standing at 4.7 inches tall

The toy’s body, face, hands, and feet are made of PVC and crafted using vinyl toy production processes, while the rest of its parts are covered in soft, skin friendly plush fabric. Standing at 4.7 inches tall, the toy also comes with a keychain attachment,one that can actually be used for hanging keys, unlike Labubu keychains which are only suitable for clipping onto bags.

The toy can be used as a keychain and attached to a key ring
The toy can be used as a keychain and attached to a key ring

ButterBear Series Vinyl Figures

The ButterBear toy series adopts vinyl toy production combined with flocking technology. Its short, yellow flocked surface is extremely eye catching, and the chubby, adorable image of ButterBear is also one of the reasons why people are willing to buy it.

Butter Bear holding a plate and wearing an apron
Butter Bear holding a plate and wearing an apron

Flocking is emerging as a new design trend for vinyl figures. This technique can be applied to a wide range of toys, which prevents them from feeling cold and instead evokes a sense of warmth and cuteness.