Ditch the Ordinary,Declare The Identity with Custom Action Figure
Trends are changing slowly, today's younger demographic favors a toy that represents a specific character (especially detailed and custom action figure). This change also represents the latest way in which consumers are able to articulate who they are and which brands or products these same consumers choose to reinforce their identity with. Custom toys have emerged as a clear expression of those evolving beliefs.
Many brands and factories have also started to realize this phenomenon, and launched personalized toy series to attract little kids’ eyes so as to increase brand influence.
What Toy Themes Can Custom Action Figure Cover?
The sky is the limit with regards to possible themed products using Custom Action Figure. For instance, there are a lot of movie or anime themes. Some iconic brands such as Marvel, DC and Star Wars have large number of fans around the world; With its huge fanbase, it is inevitable that somebody will want to make some custom action figure for their beloved and where possible collection.
An other category worth mentioning is video game themes. With the development of internet technology and improvement in gaming experience, in-game characters emerged as a new focus. And clearly there is willingness on the part of consumers to spend money on a material object pertaining to these characters, if they inspire an emotional connection. Crossovers with other IPs or special scenarios are particularly embraced by fans, and that's because these tailored custom toys simply speak louder to the consumers.
The Customizing of the Custom Action Figure
Stages of the Customization Journey for custom action figure:
Toy design of the action figure phase
Once you have an idea of what you want your toy to look like, whether it is based on a person or just a loose character theme. This calls for a high level of commercial sensibility in the form of knowing all about target markets, market trends, brand placement and cultural situation in the intended destination. All of these considerations are important for the design process. Next, we do a sketch or use 3D models to design how the concept should be looking like.
Prototype Validation,checking the audience needs of the action figure
The initial prototype is fabricated using a 3D printer. This model enables fine tuning and adjustments to make your model perfect until you are satisfied with the results. It also works as a stand-in physical model for internal talks or user testing to determine which final design the most suitable.
Production and Manufacturing Phase
This is an important stage which normally requires the help of expert toy-manufacturing-service or factories. Assessment, the manufacturer reviews design recommendations for material selection, color matching and production techniques. It is important that the finished toy also meets safety and quality standards. Many of these custom projects run into difficulties at this point, however, as toy factories tend to favor high-volume orders over small-batch custom work. Hence it is important to choose a reliable manufacturer. For example Naluga Toy Custom gives you full help and assistance for design an production, even making small orders with quality assurance.
Packaging and Shipping Phase
the toy factories work from a few standard styles but this can be customised if you send in a sample package. Shipping is simple, and small quantities can be sent via air freight with large volumes being shipped by sea.
Market Promotion Phase
There are two kinds of promotion, Online and Offline. Offline toy sales are usually sold at trade shows, store displays or similar platforms and generally require established market position. Selling online For the most part, selling product is mostly about listing it on a marketplace site like amazon, etsy or aliexpress. Social media (TikTok, Instagram and so on) are especially important for the promotion of custom action figure. The toys along with their designs, concepts and features can be introduced well through small videos and images that are interesting to the buyers.
In summary, quick response is the name of the game in this constantly changing market- with rejuvenation meaning that anyone could be the next toy sensation.