2025 Toy Design New Trends: Vinyl Plush Toys
With the 2025 new toy design trends,Vinyl plush toys are a growing trend in the rapidly changing world of toy designs. Vinyl plush toys combine the detail of vinyl with a soft, huggable material. They have been a hit among both children and collectors.
2025 most popular vinyl plush toys review
As is widely known, in the toy market in the first half of this year, the Labubu series by Pop Mart stood out as the most eye-catching. Below is the relevant data analysis on the shipment volume and sales volume across various platforms of Labubu from January to August 2025:
THE MONSTERS (the IP to which Labubu belongs) achieved a revenue of 4.81 billion yuan in the first half of 2025, with a year-on-year growth of 668.0%. This indicates that Labubu delivered an extremely outstanding sales performance in the first half of 2025.
According to statistics from the analysis center Platforma, in the first half of 2025, 4.25 million units of Labubu were sold in Russia, generating sales revenue of 3.6 billion rubles.
Data from the e-commerce statistics platform Metric shows that in the second quarter of 2025, the sales revenue of Labubu-related products on platforms such as Shopee, Lazada, and Douyin (TikTok) reached nearly 5.2 billion Vietnamese dong. Among them, 43 stores on TikTok Shop sold a total of 145,129 Labubu-related items in the second quarter, with a total revenue exceeding 3 billion Vietnamese dong; 116 stores on Shopee and Lazada sold nearly 19,500 Labubu-related products, achieving sales revenue of 2.2 billion Vietnamese dong.
On the evening of August 28, Pop Mart launched the "High Energy Ahead" series, including the large-sized ROCK Labubu and mini Labubu. At Pop Mart's Tmall flagship store, the sales volume of mini Labubu exceeded 300,000 units, and that of the large-sized ROCK Labubu exceeded 20,000 units. On the Dewu App, 13,000 orders of mini Labubu were sold within 2 minutes of its launch. By 10 a.m. on August 29, over 20,000 orders had been sold, and 82,000 people had expressed their "wish to buy" the product.
Mixed Textures and Styles: An Appealing Combination
Vinyl plush toys are attractive because they combine two textures. Designers can add fine details to the vinyl parts. These are usually used for the hands, feet and heads. Face expressions are shaped with care, from the sparkle of the character's eye to the curve in the smile. The level of detail in the toy makes it look alive and appealing, whether it is on a shelf or when it is being played with. The plush material gives the toy a soft, warm touch. The toy is nice to hold and will appeal to anyone looking for comfort or companionship in their toy.
Pop Mart's Labubu line, for instance, has been a huge hit in the vinyl plush toy world. Labubu is characterized by its "ugly cute" look, with its sharp teeth and uneven eyelashes. Each Labubu's vinyl head is designed to showcase every edgy feature, while its plush body gives it a soft touch that balances the bold appearance. Labubu is not just a toy, but a cultural icon. Labubu's revenue in 2024 was 3.04 billion yuan, an increase of 726.6%. Its popularity has grown even more in 2025.
Vinyl Plush Toys: Detailing and softness.
Vinyl plush toys are made with care and require both plush-making and vinyl molding skills. Designers create 3D models for vinyl parts or prototypes by hand. The models are used to create molds. These are usually made from silicone resin or epoxy resin. Molds are designed to capture even the smallest detail, so that every vinyl piece is identical to the original design.
Vinyl, which is often a form of PVC material, is heated to liquid or semi-liquid. The vinyl is then poured into or pressed in the molds. Vinyl is molded using rotational molding and injection molding. The vinyl is removed from the mold after cooling and hardening. Any excess material will be cut off. Then, the colors and details are highlighted by painting and finishing.
The plush parts, however, are made of soft fabrics such as polyester or cotton blends. Fabric is cut to form the body, legs and other parts. The pieces are then sewn together and the plush toy is filled with polyester fiberfill so that it can be huggable and full. The vinyl and plush pieces are then carefully assembled to create the vinyl plush toy.
How vinyl plush toys affect the market and their popularity
The market for vinyl plush toy has increased significantly in 2025. The vinyl plush toys have become a major part of the industry and are loved by a variety of people. The softness of the vinyl plush toys and the interesting, fun characters are popular with children. Vinyl plush toys are a unique mix of art, collectibility and softness. Second-hand markets can fetch high prices for limited-edition releases like Labubu special versions with unique accessories or colors.
Vinyl plush toys are not only popular in the mainstream toy market but also in niche markets and luxury toy categories. Designers create vinyl plush toys with high-quality materials and intricate designs. These toys are not just for play -- they can be exhibited in private collections or galleries as works of art.
Being eco-friendly in vinyl plush toy production
Vinyl plush toys are also becoming more sustainable as people become more environmentally conscious. Manufacturers are searching for eco-friendly materials to replace traditional vinyl and plush materials. There are biodegradable vinyl alternatives made of plant-based polymers. These materials degrade more quickly in the environment and reduce the impact of old toys.
Recycled polyester and organic cotton is used more for the plush parts. Recycled Polyester is created from plastic bottles, and other waste. It's then used to make soft toys. The organic cotton fabric is more environmentally friendly because it's grown without synthetic pesticides and fertilizers.
Also, there are efforts to reduce waste during production. Vinyl plush toys are working to create a sustainable future by improving production methods, reducing packaging, and promoting recycling.
What's next for vinyl plush toys?
Vinyl plush toys have a bright future. We can expect more innovative designs with the new technology. Smart vinyl plush toys, for example, could become more common - they might have sensors built in that respond to voice or touch commands. These toys can interact with children in new and exciting ways. They could be educational or entertaining.
Customization is likely to continue growing. Customers will be able to customize their vinyl plush toys in a variety of ways, including choosing the color, adding accessories, or customizing its vinyl face. It allows people to feel more connected with their toys, and express their style.
Vinyl plush toys are expected to be a major trend by 2025. They are a unique part of the industry because of their combination of soft plush bodies and detailed vinyl work, as well as the growing market presence and eco-friendly efforts. Vinyl plush toys will continue to delight and inspire people for many years as they develop. These toys are great for collecting, playing or displaying.